Every experience is carefully designed from scratch — no templates, no clichés. Just meaningful moments and thoughtful details
From hidden kitchens to local tables, we open doors that usually remain closed to tourists
Our CEO, Katrin Jamon, is a seasoned food travel influencer who has explored 55+ countries, building deep cultural and culinary insight across the world
Armenian cuisine is one of the oldest continuous food cultures in the world, shaped by a landscape of extremes — scorching summers, harsh winters, fertile valleys, and rocky highlands.
Every dish in this tradition exists for a reason. The sourness of matsun tenderizes and preserves. The smokiness of khorovats reflects centuries of open-fire cooking. The thinness of lavash means it can be dried, stored, and rehydrated through the hardest months of winter.
This tour is an education in that logic — an immersion into a food culture where nothing is arbitrary and everything connects to land, season, and memory.
You’ll visit a family home where lunch is prepared the way it was fifty years ago, a market where the same vendors have held the same stalls for generations, and a bakery where lavash is still made in a clay tonir oven sunk into the ground. Your guide will translate not just language but meaning — helping you understand why these dishes matter and what they say about the people who created them. Leave with recipes, stories, and a completely different understanding of what Armenian food actually is.
We bring together a luxury background in food, PR, and travel — a rare combination that allows us to design experiences that are not just tours, but carefully crafted stories.
We understand cuisine not only as food, but as culture, emotion, and connection.
Our PR expertise helps us curate moments that feel authentic, beautifully timed, and memorable.
From khorovats to dolma to manti, these recipes carry the memory of a civilization
Meet the women and families who have preserved these traditions without compromise
Every menu follows what's available at the market that morning — the way it has always been done
Experience lavash being made by hand in a traditional tonir oven — a UNESCO-recognized cultural tradition
Discover the preserved lemons, fermented vegetables, and dried herbs that define the Armenian kitchen year-round
Armenian hospitality is legendary for a reason. This tour puts you at the center of it
Armenian traditional cuisine is naturally rich in vegetarian and vegan options, particularly during fasting periods. Please inform us of any restrictions when booking.
A combination of both — some stops are small family-run establishments, others are private home settings arranged specifically for the tour.
Yes. The lavash-making stop includes a hands-on component where you'll shape and bake your own bread in the tonir.
We love to eat, and we know absolutely everything about food in Armenia
